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Luup partners with yutori brand 9090 and Reiwa Roman live 'RE:IWAROMAN' for industry-first 'whole-street advertising' campaign

令和ロマン

9090×『RE:IWAROMAN』オリジナルデザイン車両

Announced
Apr 28, 2026
Launched
Apr 30, 2026
Ends
May 17, 2026
Limited to
100 units

A collaboration between LUUP (micro-mobility share service), fashion brand 9090, and comedian duo Reiwa Roman's solo live 'RE:IWAROMAN'. The campaign deploys 100 limited-edition branded vehicles in the Harajuku area, combining wrapped bicycles/scooters, in-app promotions, exclusive coupons, and retail foot traffic drives.

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