Sunday Drama 'VIVANT' × Kobeya Collaboration Melon Pan — 'Betuban' Limited Edition Launching July 27

Kobeya launches a limited-edition melon pan 'Betuban' in collaboration with the Sunday drama 'VIVANT' starting July 27, 2026. The pan features the drama's key colors red and black with crispy biscuit dough and cocoa brioche, filled with custard cream and strawberry jam. Available at 19 directly operated stores and the Kobeya online store for a limited time.